Cocktail of the Month

With a readership of passionate connoisseurs, industry professionals, and enthusiasts, Wine Enthusiast is a trusted authority in the world of beverages.

“Cocktail of the Month” is one of our most anticipated and well-received features, spotlighting innovative and expertly crafted cocktails. Each issue showcases a unique recipe that reflects the latest trends, timeless classics, or exclusive creations from renowned mixologists—inspiring our audience to elevate their home bar experience.

Promotional Media Plan:​​

• Full-page print ad adjacent to COM feature​
• Sponsored Tip embedded within COM digital article​
• Supplied branded Roadblock banners surrounding the COM article page

Our audience loves cocktails—spirits-related content consistently performs across print, digital, and social platforms. From recipes and educational articles to expert highlights and recommendations, spirits content drives high engagement on Wine Enthusiast.

Recent top performing spirits content:​

• The Original Hot Buttered Rum Recipe​
• The Best Bourbons of 2023​
• The White Negroni Is the Most Refined Riff on the Original ​
• A Bourbon Cocktail Perfect for a Chilly Day​
• The Apple Cider Sangria Recipe You Need and Deserve​
• The Classic Hot Toddy Recipe

By the numbers:​

• Wine Enthusiast ranks #1 (96%) for alcohol consumption in the past 7 days compared to leading food, wine, travel, home, and luxury brands.
• 77% of our audience consumed white spirits (gin, tequila, vodka) in the past week—far exceeding other food and wine brands.
• 46% purchased liquor by the case—more than double the rate of Bon Appétit readers (22%).
• 83% consumed distilled spirits (whiskey, brandy, liqueurs, white goods) in the past 7 days.

Source: IPSOS Affluent Survey USA Spring 2023, HHI $125,000+, Total Brand Footprint.​​