Cocktail Campaign: Custom Photoshoot, Print & Digital
THE CHALLENGE
Pernod Ricard operates in a highly competitive market within the wine and spirits industry. The challenge was to differentiate their brands effectively amidst numerous competitors and capture the attention of discerning consumers. Despite being a global leader, maintaining visibility and engagement in specific regional markets, required strategic marketing initiatives tailored to resonate with local tastes and preferences.
OUR COMPREHENSIVE SOLUTIONS
Pernod Ricard aimed to enhance brand visibility and engagement through a multi-platform advertising campaign with Wine Enthusiast. The campaign strategically utilized print advertorials, custom digital content, and custom photography and videography to resonate with our readers and followers
RESULTS
Our hard work paid off with a 224% increase in website traffic, a 50% increase in banner viewership, and an impressive 2 million digital impressions and 1.4 million print impressions from our 332k magazine subscribers in a 2 month flight.
